25 September 2025
Ken Fisher, founder, Executive Chairman and Co-Chief Investment Officer of Fisher Investments, explains the right time to invest in stocks is less about current market conditions or economic trends and more about an investor’s personal goals, time horizon and financial needs.
Ken says in the long-term, stocks tend to rise and reacting to short-term market fluctuations or fleeting trends is one of the most common mistakes investors make.
Ken notes that most investors have a time horizon long enough to make the exact timing of when they invest less impactful than they think it is.
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