8 September 2025
"It seems like there hasn't been an 'awe dropping' event in nearly a decade" for Apple (AAPL), says Ross Gerber. He says part of the issue around Apple's annual product event is that it needs to boost the battery life on their new iPhones to support new features the company adds to its hardware. On A.I., he sees a partnership with Alphabet (GOOGL) as a best case scenario for an innovative step forward.
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